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    Saturday, 28 November 2015

    BLACK FRIDAY- Are Ghanaians Getting It Right?



    Ghanaians are well known to copy blindly anything so far as it’s coming from the ‘obroni’ (whiteman). It’s true that the world is now a global village hence cultures could easily be adapted; however, my worry is whether the said cultural practice when adapted will have a positive impact in the lives of Ghanaians. Sadly, most of these cultures when adapted add virtually nothing to lives of the Ghanaian who doesn’t even know the origin or purpose of the culture.

    I am used to my ‘bronya’ (Christmas), Easter, and a few holidays and celebrations to help me skip school and work. Suddenly, I heard a new celebration has been added to our celebrations – Halloween. How do they expect my grandma to mention it. Halo-what? As to who started it, I have no idea. A lot of people made noise about it, event organizers coined events out of it (of course for their personal gains) and some naïve Ghanaians were glad to participate. I had the chance to speak to a few Halloween lovers and none of them even knew what Halloween stood for. “As for me they are doing it so me too I am doing some” one lady dressed in a costume unknown to her said. I would have been happy if I had seen anyone dress as Kwaku Ananse or Nti-Kuma, but no, all were dressed as characters from American movies and cartoons. Halloween is celebrated on the night of 31st October, which is the Eve of All Saints’ Day. Ghana isn’t known to celebrate All Saint Day, so how does Halloween come in? (You tell me). Let’s just leave it here.

    As if not enough, BLACK FRIDAY steps into the picture. As Ghanaian as I am, I know of only one Friday, but never knew Fridays had colors to the extent some could be black. Black Friday is basically the name given to the shopping day after Thanksgiving. The question still remains, do we celebrate Thanksgiving in Ghana? If not, how then do we put the cart before the horse by celebrating Black Friday instead? (Don’t answer). Amidst the fun, Black Friday comes with a lot of mayhem such as traffic accidents, violence and sometimes stampedes.  In 2012, two people were shot dead outside of a Walmart shop in Florida. They were fighting over a parking space. A woman also pepper sprayed a crowd because she was trying to get an item with 60% off.( I could go on and on).

    Prior to Black Friday yesterday, I saw on social media, promos of some retail shops in Ghana offering massive discounts to customers with Black Friday as the theme. Customers later found out to their utter disbelief and disappointment that those outrageous discounts were not real. Some even took to twitter to express their disappointment. This happened not only in Ghana but other neighboring African countries. It goes to show that these shop owners have no idea the rationale behind Black Friday so does the customers.  This is a case of deception and such shops could have been sued anywhere else but not in Ghana. ‘Antoa’ (River god) would have been an alternative but Antoa also has issues.

    These and many other foreign celebrations will continue to flood our system as it appears we can do nothing about it. These celebrations could be more beneficial if celebrants took time to understand it Turning these celebrations around to the betterment of our culture will do us more good rather than just imitating blindly for some ‘sheygey’ reasons.


    Next year who knows- Ghanaians would be celebrating St. Patrick’s Day. Just saying. 
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